Women And Women s Advertisement - 843 Words

Men and Women’s Advertisement A commercial is one of the advertisements that we could see in life. When you turn on television, you could see a lot of commercials before programs start. In Men’s Men and Women’s Women, Steve Craig, an author, claims that â€Å"advertisers seem quite willing to manipulate †¦ fantasies and exploit our anxieties, especially those concerning our gender identities.† However, Stan Hope disagrees since he assumes that â€Å"the ads he describes are just light hearted to stories designed to entertain, rather than exploit. Consumers are way too smart to be so easily manipulated in any case.† Advertisements could just describe stores for entertainment like Hope said. However, advertisers should think carefully about gender identities because men and women’s favors are different. Advertisers consider placing their ad on specific time based on demographic, with the age and sex of the consumers to analyze target audie nce; it helps advertisers to concentrate their budgets on the target audience. The best example of the demographic targeting is daytime ad that usually aims at women. Since there are a lot of women working in houses have a chance to watch television, advertisers make daytime commercials for women. Also, they aim at other target customers in other times like prime time and the weekend sports periods. Because men and women usually watch television in different times, advertisers should consider and manipulate customers depend on gender. Craig mentionsShow MoreRelatedAdvertisement Advertisements For Women s Advertising921 Words   |  4 Pagessearch of customers for the companies’ products. As a result, the necessity of target-advertising can’t be underestimated. After all, women had no reason to purchase a $50000 necklace until Pandora proposed the tagline, ‘your jewelry isn’t just jewelry,’ in its latest advertisement in Cosmopolitan Magazine (Pando ra. Cosmopolitan). In that regard, modern advertisements paint a stereotypical image of an ‘ideal’ woman as the classy being, appareled in artificial, perhaps fake, beauty. If it’s not theRead MoreEffects Of Advertisements On Women s Body784 Words   |  4 PagesOff With Her Head If advertisements are going to cut off women’s heads or faces, then they should also cut off a man’s face and head. If advertisements are selling the same product then both men and women need to be treated equally, when it comes to being paid. Have you ever looked at an ad and thought wow that man has a sexy body. Men have you ever looked at an ad and thought wow that women has a sexy body. Well, you’re not the only one. However, have you ever noticed that one add, where youRead MoreGendered Advertisements On Women s Advertising1873 Words   |  8 PagesGendered Advertisements Advertisements in todays media portray an unrealistic view of what it means to be a man or a woman. It is a very narrow, dichotomous structure that only few individuals can fit. We are exposed to these ads, in various forms, hundreds of times throughout the day. There is no in between. Magazines geared towards men and women’s interests are completely saturated with these advertisements. Magazine advertisements impose an unrealistic portrayal of how to â€Å"do gender† and theyRead MoreWomen s Magazines Are Littered With Beauty Advertisements870 Words   |  4 Pagesmagazines are littered with beauty advertisements. On one page, a mascara ad promises thick and long lashes as a symmetrically faced woman holds the wand to her eyes. Her skin is pore less and she appears mechanical.. Turn the page and an actress/model stands with legs the circumference of an arm. She is modeling jeans, yet they are barely on her body. This kind of advertising does not end at the actual adv ertisements. The truth is that the magazine itself is an advertisement of its reader’s inadequacy.Read MoreThe Effects Of Drug Advertisements On Women s Health1331 Words   |  6 Pages Drug advertisements usually demonstrate women through some sort of preconceived judgment. In Plan B One-Step drug advertisement, these stereotypes about women are made particularly clear by assuming that women who require this pill were being unsafe and irresponsible during sexual intercourse (Halas, 2008, p. 4). This is bias as the ad does not consider that the reason a woman may need to take this drug is because all of the necessary precautions she took, failed to work effectively. Plan B One-StepRead MoreAnalysis Of Pantene s Sorry, Not Sorry1591 Words   |  7 Pages Advertisements with women as the target audience are now having to cater towards the new values and ideals held by modern women. Pantene’s ‘Sorry, Not Sorry’ campaign engages with themes of empowerment by paralleling unempowered imagery with empowered imagery. Stereotypes of women with little diversity can be seen within Pantene s commercials. This suggests that though advertisements are making a shift towards more feminist based ideals through the portrayal of strong women there is still conflictRead MoreEssay about American Sexploitation1653 Words   |  7 Pagesview of femininity to sell their products. Every day in America, women get bombarded with thousands of advertisements that promote popular cultures unrealistic views of femininity; images of beautiful, submissive, sexual, and virtually flawless women. Advertisements tell women what they should look like and if they do not meet society?s standards, then they must try harder. Women continue to emulate the females in advertisements in order to pronounce their femininity and gain acceptance by bothRead MoreCigarettes Advertisements : A Look At Couples Essay1540 Words   |  7 PagesCigarettes Advertisements: A look at couples’ portrayal in the past and present Consumers are struck by several different and diverse advertisements trying to incentivize cigarette smoking. Big tobacco corporations have often used masculinity in the characters of their ads whom have made it ‘cool’ to smoke. The advertising of cigarettes goes back to when companies used creative solutions to sell cigarettes, when a scare arose to make cigarettes seem bad for you because it caused cancer. CigaretteRead MoreEffects Of Advertisements On Children And Children900 Words   |  4 PagesAdvertisements are short film or written notices or pictures. Advertisements are something that are shown or presented to the public to help sell a product or to make an announcement. Advertisements can be defined in many different ways. Advertisements of a person or thing that shows how good or effective a product is. Most of the Advertisements has quote next them which is trying to get across a certain point. The Nutella advertisement is trying to prove that gender doesn’t matter. Men haveRead MoreAnalysis : The Persuaders Discusses The Spiritual Transcendence And Emotional Bonds Brands Can Form With Todays Consumers1325 Words   |  6 Pagesbranding is an appeal to a consumer s needs, desires and emotional state. Brands use emotional branding by presenting consumers with advertisements that will create meaning and identity. Emotional branding is not about what the product is, but what it means to consumers. Eyeshadow advertisements â€Å"The Blushed Nude† from Maybelline New York and â€Å"Colorstay† from Revlon present similar products that create distinct emotional bonds with consumers by presenting images of women with distinct emotional desires