Women And Women s Advertisement - 843 Words

Men and Women’s Advertisement A commercial is one of the advertisements that we could see in life. When you turn on television, you could see a lot of commercials before programs start. In Men’s Men and Women’s Women, Steve Craig, an author, claims that â€Å"advertisers seem quite willing to manipulate †¦ fantasies and exploit our anxieties, especially those concerning our gender identities.† However, Stan Hope disagrees since he assumes that â€Å"the ads he describes are just light hearted to stories designed to entertain, rather than exploit. Consumers are way too smart to be so easily manipulated in any case.† Advertisements could just describe stores for entertainment like Hope said. However, advertisers should think carefully about gender identities because men and women’s favors are different. Advertisers consider placing their ad on specific time based on demographic, with the age and sex of the consumers to analyze target audie nce; it helps advertisers to concentrate their budgets on the target audience. The best example of the demographic targeting is daytime ad that usually aims at women. Since there are a lot of women working in houses have a chance to watch television, advertisers make daytime commercials for women. Also, they aim at other target customers in other times like prime time and the weekend sports periods. Because men and women usually watch television in different times, advertisers should consider and manipulate customers depend on gender. Craig mentionsShow MoreRelatedAdvertisement Advertisements For Women s Advertising921 Words   |  4 Pagessearch of customers for the companies’ products. As a result, the necessity of target-advertising can’t be underestimated. After all, women had no reason to purchase a $50000 necklace until Pandora proposed the tagline, ‘your jewelry isn’t just jewelry,’ in its latest advertisement in Cosmopolitan Magazine (Pando ra. Cosmopolitan). In that regard, modern advertisements paint a stereotypical image of an ‘ideal’ woman as the classy being, appareled in artificial, perhaps fake, beauty. If it’s not theRead MoreEffects Of Advertisements On Women s Body784 Words   |  4 PagesOff With Her Head If advertisements are going to cut off women’s heads or faces, then they should also cut off a man’s face and head. If advertisements are selling the same product then both men and women need to be treated equally, when it comes to being paid. Have you ever looked at an ad and thought wow that man has a sexy body. Men have you ever looked at an ad and thought wow that women has a sexy body. Well, you’re not the only one. However, have you ever noticed that one add, where youRead MoreGendered Advertisements On Women s Advertising1873 Words   |  8 PagesGendered Advertisements Advertisements in todays media portray an unrealistic view of what it means to be a man or a woman. It is a very narrow, dichotomous structure that only few individuals can fit. We are exposed to these ads, in various forms, hundreds of times throughout the day. There is no in between. Magazines geared towards men and women’s interests are completely saturated with these advertisements. Magazine advertisements impose an unrealistic portrayal of how to â€Å"do gender† and theyRead MoreWomen s Magazines Are Littered With Beauty Advertisements870 Words   |  4 Pagesmagazines are littered with beauty advertisements. On one page, a mascara ad promises thick and long lashes as a symmetrically faced woman holds the wand to her eyes. Her skin is pore less and she appears mechanical.. Turn the page and an actress/model stands with legs the circumference of an arm. She is modeling jeans, yet they are barely on her body. This kind of advertising does not end at the actual adv ertisements. The truth is that the magazine itself is an advertisement of its reader’s inadequacy.Read MoreThe Effects Of Drug Advertisements On Women s Health1331 Words   |  6 Pages Drug advertisements usually demonstrate women through some sort of preconceived judgment. In Plan B One-Step drug advertisement, these stereotypes about women are made particularly clear by assuming that women who require this pill were being unsafe and irresponsible during sexual intercourse (Halas, 2008, p. 4). This is bias as the ad does not consider that the reason a woman may need to take this drug is because all of the necessary precautions she took, failed to work effectively. Plan B One-StepRead MoreAnalysis Of Pantene s Sorry, Not Sorry1591 Words   |  7 Pages Advertisements with women as the target audience are now having to cater towards the new values and ideals held by modern women. Pantene’s ‘Sorry, Not Sorry’ campaign engages with themes of empowerment by paralleling unempowered imagery with empowered imagery. Stereotypes of women with little diversity can be seen within Pantene s commercials. This suggests that though advertisements are making a shift towards more feminist based ideals through the portrayal of strong women there is still conflictRead MoreEssay about American Sexploitation1653 Words   |  7 Pagesview of femininity to sell their products. Every day in America, women get bombarded with thousands of advertisements that promote popular cultures unrealistic views of femininity; images of beautiful, submissive, sexual, and virtually flawless women. Advertisements tell women what they should look like and if they do not meet society?s standards, then they must try harder. Women continue to emulate the females in advertisements in order to pronounce their femininity and gain acceptance by bothRead MoreCigarettes Advertisements : A Look At Couples Essay1540 Words   |  7 PagesCigarettes Advertisements: A look at couples’ portrayal in the past and present Consumers are struck by several different and diverse advertisements trying to incentivize cigarette smoking. Big tobacco corporations have often used masculinity in the characters of their ads whom have made it ‘cool’ to smoke. The advertising of cigarettes goes back to when companies used creative solutions to sell cigarettes, when a scare arose to make cigarettes seem bad for you because it caused cancer. CigaretteRead MoreEffects Of Advertisements On Children And Children900 Words   |  4 PagesAdvertisements are short film or written notices or pictures. Advertisements are something that are shown or presented to the public to help sell a product or to make an announcement. Advertisements can be defined in many different ways. Advertisements of a person or thing that shows how good or effective a product is. Most of the Advertisements has quote next them which is trying to get across a certain point. The Nutella advertisement is trying to prove that gender doesn’t matter. Men haveRead MoreAnalysis : The Persuaders Discusses The Spiritual Transcendence And Emotional Bonds Brands Can Form With Todays Consumers1325 Words   |  6 Pagesbranding is an appeal to a consumer s needs, desires and emotional state. Brands use emotional branding by presenting consumers with advertisements that will create meaning and identity. Emotional branding is not about what the product is, but what it means to consumers. Eyeshadow advertisements â€Å"The Blushed Nude† from Maybelline New York and â€Å"Colorstay† from Revlon present similar products that create distinct emotional bonds with consumers by presenting images of women with distinct emotional desires

To What Extent Is American Capitalism Representative Of...

To What Extent is American Capitalism Representative of European Medieval Feudalism? American capitalism is the foundation by which economic growth has propelled the U.S. economy to be a powerhouse. A system based on free enterprise and the â€Å" sweat of our brows†, it establishes the notion that it is a progressive step in equality and is detached from past economic systems. If one were to look closer, however, it becomes apparent that capitalism is not much of a far cry from feudalism in medieval europe. The lack of social mobility fueled by income inequality is what drives this idea to the foreground since such a practice was seen in many european nations in the medieval ages. This paper seeks to argue that contemporary American†¦show more content†¦Land was the primary means of production and the surplus was expropriated from producers under extra-economic coercion. This is the more traditional type of feudalism that most people have come to know. The second ag e in European feudalism lasted from the 12th century to the 15th century and was marked by a centralized power (Dumolyn). The aristocracy had now consolidated power and became feudal monarchies due to economic growth with new industries such as textiles in Flanders and commerce becoming interconnected with more trade between regions happening as production increased. In order to put this into perspective, analyzing a feudalistic society such as Flanders, is in order. During the first age of feudalism, state power was fragmented, divided between different lords who ruled and exploited their serfs and peasants (Dumolyn). However, after the 1200s, Flanders saw an increase in mortality rates within the labor class which led to a decrease in the amount of revenue the nobility received from feudal rents leading to a decrease in the purchasing power of the noble class. Landowning classes were no longer able to increase their income which led to nobles seeking to gain fortune in princely se rvice (Dumolyn). Counts from the Alsatian dynasty began to consolidate power by raising state taxes.This led to a more centralized administrative network, a growing money economy, and a generalized commodity circulation

Wesfarmers - Business Strategy Evaluation Click Now to Get Solution

Question: Discuss about the Business Strategy of Wesfarmers. Answer: Introduction The development that is taking place in the economy has changed the traditional faade balance between supplier and customer. With the introduction of technology and communications in the global regime customers are having varied choices and supply methods are becoming more transparent (Anderson and Vincze, 2004). The organizations are using various processes with the help of wisdom and knowledge for making decisions by creating solutions and strategies to overcome challenges. In this context the company provided is Wesfarmers a conglomerate in Australian market that works on diverse operations. It involves liquor, convenience stores, supermarkets, departmental store, safety products, an industrial division including fertilizers, chemicals etc. Discuss Upon Concepts of Strategy A strategy can be described as a plan that needs to be executed by having an action plan that describes the process of an organization can achieve its mission. It is an intangible aspect that includes taking required actions by realizing the directions. This is formulated by the top management and a means of position by offering products in market. In case of formulation of strategy the managers should decide the resources that are important and develop it overtime (Chernev, 2012). The strategies formulated by the organization regarding the service and product strategies helps in driving operational, management process and support. The strategy formulated has to involve customers by working on the outcome achieved by them. The important is to satisfy the needs of the consumer that can be generated through information gathered through surveys, consumer preferences etc. For instance the retail conglomerate is offering around STG340m to Homebase for rebranding its name to Bunnings. The brand deals in retail gardener concept and is the largest in UK and Ireland market having more than 260 stores. The turnover annually generated is STG1.5bn by taking acquisition approach as Bunnings is a dominant market player in Australia. There is huge potential in the market by working on the growth by generating sales (Berry, 2016). But, the catch is on Britain consumer market as it is competitive more than Australia so, the supply and consumer preferences has to be different in the UK market. The use of technology for connecting with people in online mode by using various social media tools such as social media, online forums, Facebook etc. Consumer preferences are used to market the products as per their need and want that can be over brands. The main problem arises when a single product is getting sold over another that signals to change the strategy. In 21st century the consumers are spoilt for choice so no single message fits for all individuals. Consumer preferences are directly related to customer satisfaction, purchase and engagement by developing their interest (Anderson and Vincze, 2004). Alternatively, market trend helps in altering the market in which the company operates in as this is useful in analyzing the competition by keeping it ahead. This trend works on the evaluation process by looking deep into the industry of how it has grown and where it will go. The different market trend that influences the business is: Change in demographics market Economy changes taking place Taking into consideration the technology advancement Change in interest or needs of the consumer The retail industry of Australian market i.e. Coles supermarket of Wesfarmers is continuously changing and diverse. It depicts positive growth by working on five trends sufficing retail discussed below: Consumers will be involved in content creation in case of buying products online The relationship with supplier in this digital era directly impacts customer by taking decisive action (Chernev, 2012) The designs of the store should be such that the shoppers experience something while shopping products The companies in Australia have to use data for leveraging with analytics and cloud for strengthening the business process Theoretical Concepts of Strategy Principles In order to gain sustainable competitive advantage strategies framed has to be winning for getting an edge over rivals. This competitive advantage helps in competing in the competition by attracting customers and the basic is using capabilities and resources. The resources existing with the firm is helps the manager to formulate and implement strategy. The various resources are: Resources Tangible resources are the physical resources or assets of workplace. It includes: Physical equipment, plant and raw materials Financial resources Abilities of organization like structure and processes Human resources like experience, attitude, skills, knowledge (Borchert, 2008). Intangible resources are termed as non-assets that deal with knowledge, reputation and information. They are: Ability to innovate that involves employees research and facilities Technological resource like trademarks, patents etc. Reputation such as brand name, perceptions etc. The employees are from diverse field with Torres Strait or Aboriginal constituting 61% and having 500 employees alone in Coles. They are skilled in their approach. Capabilities Capabilities are defined as exploiting the resources of the firm by managing the interaction of resources and working in a process. The threshold capability is needed by the organization for meeting its customer requirement in the marketplace. The capabilities include development process of the product, abilities of the manager, learning proficiencies etc. These capabilities provide advantage over the competitors by providing value over competitors (Vorhies and Morgan, 2005). It is on the basis of the time period the business is staying over a time-period by implementing effective strategy. In Wesfarmers the sourcing the raw materials have to be in building respectful and strong relations. In Australian market Coles have grocery and food suppliers by taking in low prices and working on supply chain effectiveness. The customers are served high service by taking care of their wants. An important part of the internal analysis is managing talent i.e. workforce in business by understanding their needs and wants. It can be said that talent is a scared resource so it necessary to be handled with care. Talent management is defined as a commitment to organization by recruiting, retaining and developing superior and talented employees (Kehinde, 2012). In todays world demographic, globalization and technology is changing at pace with the work itself. The workplace has to integrate strategies with that of human resources for bringing change. Technology is a medium that changes the faade of how people work with the use of mobile technologies that does not considers employee physical presence. For this HR department of Wesfarmers have to work in accordance with their needs by fulfilling the objectives of attracting and retaining them. The conglomerate provides opportunities to people in their careers with 75,000 in casual mode and 13,000 are permanent. With this the company engages people in different roles and in peak seasons like Christmas employee strength is broader (Sustainability, 2016). Recruitment is the first step for engaging any candidate as per the skills, attitude and knowledge. It is done through online or offline mode by selecting and retaining the talent. This process of retention engages the employee by fostering engagement by providing them culture that is vibrant and positive. The most crucial is development by providing them opportunity to move ahead in career by proving collective agreements to 85% of the workforce in Wesfarmers. The workers are also provided with training in various aspects like teamwork, customer service and leadership. A program called New Executive Orientation is for the future of the potential workers and managers. Thus, it can be stated that organization culture gives rise to employee engagement and it supports talent management. This enhances the productivity thereby; the performance is increased by making individual contribution for being successful (Chapman, 2006). Discussing upon Environmental Analysis of Workplace The environmental analysis of an organization is important for generating an insight into its macro (external) and micro (internal). This helps in understanding the workplace needs by addressing them effectively by screening the environment. For evaluating macro environment PESTLE analysis is incorporated that is given below of Wesfarmers: Political Factors This factor addresses the taxation policy, trade regulations, government stability etc. issued by the Australian government. An important role in business is balancing between free markets and system control that is also based up on the location of the company headquarters. This affects the business environment by earning revenue as per the organization structure (Marmol et al., 2015). Social Factors This determines the social environment such as demographics, population, cultural trends etc. by discussing on the purchasing power parity of the Australian consumers. The total Population in Australia is 23, 9316 in (000) in year 2015. In the coming 2030 the population will increase to 30.1m increased from 25.9% (Euromonitor, 2016). Economical Factors These factors determine the performance of the economy that has direct implication on company on its long term effects. The inflation rates, GDP, economic growth etc. addresses to the economy condition of the industry. The GDP growth of Australian market in 2015 is 2.5% and inflation growth is 1.5% in 2015 in Australian market (Euromonitor, 2016). Technological Factors Due to continuous research and development technology is changing its faade by inculcating innovation and creativity in industry. The amount of technological process adopted by the organizations is beneficial by moving with the trend. The use of latest equipment by being aware by fulfilling the needs and wants of consumer. Legal Factors The laws established by Australian market for the safety of the consumers by formulating policies and strategies for the workplace. These laws have to be formulated in accordance with the company policies and adhering to legislations for consumer safety. The company has to abide by it for protecting the rights of the consumer. Environmental Factors Wesfarmers work on the climate resilience by reducing the emission from climatic changes and working on water wastage. The business works on recycling the products by being more sustainable and managing the use of water efficiently (Sustainability, 2016). The climatic changes are monitored and managing the emission of greenhouse gas by addressing risks. The micro factors also deals with the internal analysis of the company in for managing it through internal process. For this SWOT Analysis is conducted in Wesfarmers and it is stated below: Strengths The conglomerate is a diversified corporation that is varied in resources i.e. employees and having persistent growth. The company works in large scale by having more than 4000 shareholders by having equity of $24.8bn (Sustainability, 2016). The company has employee strength of 205,000 by working on satisfying the needs of consumer. The focus is on employee training and development in order to retain them with programs being offered. Weakness The company has strong presence in the Australian market as it is serving the people in the domestic market taking risks. The company is not keen on opening in more geographical locations by expanding its reach to the consumer. With this it is unable to take strategic decision still being a market leader in workplace. Opportunities Wesfarmers has the opportunity to expand in new locations outside Australia as the brand serves quality and efficient products. The business is addressed by customer loyalty and serving the employee with benefits for gaining more customers (Moutinho and Southern, 2010). The other option is acquisition with other organizations by increasing the income level. Threats The threats are constant risk from the competitors that act as external as business risk takes the place. The workplace has to modify its terms and condition for being in the marketplace for serving the customer. Due to economic downturn the demand may go down i.e. of products so it has to be offered to the competitors in competitive price. Conclusion From the above discussion it can be concluded that business strategy of a business should have the essence of fulfilling customer need. A business has to be performed in a logical manner by working on the source of competitive advantage. The strategy adopted should fill the goals and objectives of the workplace by working in the right direction and perception. References Anderson, C. and Vincze, J. (2004). Strategic marketing management. Boston: Houghton Mifflin. Berry, P. (2016). Bunnings' big bid for Britain's Homebase. News.com.au. [online] Available at: https://www.news.com.au/finance/business/breaking-news/homebase-could-be-sold-to-wesfarmers/news-story/3a527e35aba5ea08d6f95e0cd30cd21f [Accessed 13 Sep. 2016]. Borchert, O. (2008). Resource-Based Theory: Creating and Sustaining Competitive Advantage. Journal of Marketing Management, 24(9-10), pp.1041-1044. Chapman, M. (2006). Building an innovative organization: consistent business and technology integration. Strategy Leadership, 34(4), pp.32-38. Chernev, A. (2012). Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Euromonitor.com. (2016). Australia Country Factfile. [online] Available at: https://www.euromonitor.com/australia/country-factfile [Accessed 13 Sep. 2016]. Euromonitor.com. (2016). Australia in 2030: The Future Demographic. [online] Available at: https://www.euromonitor.com/australia-in-2030-the-future-demographic/report [Accessed 13 Sep. 2016]. Kehinde, J. (2012). Talent Management: Effect on Organization Performances. jmr, 4(2). Koll, O. (2002). The Strategy-Focused Organization. Journal of Business Research, 55(6), pp.531-532. Marmol, T., Feys, B. and Probert, C. (2015). PESTLE analysis. [Place of publication not identified]: 50Minutes. Moutinho, L. and Southern, G. (2010). Strategic marketing management. Hampshire, U.K.: Cengage Learning EMEA. Sustainability.wesfarmers.com.au. (2016). About Wesfarmers. [online] Available at: https://sustainability.wesfarmers.com.au/our-approach/about-wesfarmers/ [Accessed 13 Sep. 2016]. Sustainability.wesfarmers.com.au. (2016). Waste and water use. [online] Available at: https://sustainability.wesfarmers.com.au/our-principles/environment/waste-and-water-use/ [Accessed 13 Sep. 2016]. Vorhies, D. and Morgan, N. (2005). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing, 69(1), pp.80-94. Wilson, R. and Gilligan, C. (2005). Strategic marketing management. Amsterdam: Elsevier/Butterworth-Heinemann. Wright, T. (2014). What Talent Management, Engagement And Culture Share - TalentCulture. [online] TalentCulture. Available at: https://www.talentculture.com/what-talent-management-engagement-and-culture-share/ [Accessed 13 Sep. 2016].

Young Women & Breast Cancer

Question: Discuss about the Young Women Breast Cancer. Answer: Introduction Among young women, breast cancer occurrences are quite common. In the US, less than 5% of breast cancer women patients fall under the age group of 40. Detection of breast cancer is difficult. Generally, in young women the tissues in the breast are denser than in older women. SO, by the time the lump is big enough to be detected it is delayed (Komen, 2001). One of the very effective and first steps taken by medical practitioners is surgery. The idea is to remove the cancer ingrained in the breast tissue so the chances of its revival are erased. However, this also signifies one is left with one breast and an entire life of new adjustments to make. Women, who have gone through mastectomy, which is removal of the breast, affected with cancer finds it very difficult to wear clothing especially innerwear that can hide the fact. One such brand named Queen Zaria, has made a great effort to provide bras customized for women affected with breast cancer. It is the brainchild of Kamya, who is 24, a Commercial Pilot and herself a survivor of breast cancer. When she underwent surgery along with her own discomforts the biggest one was finding a proper bra. So, she started this endeavor to help other women fight post surgery psychological trauma by providing effective and gorgeous lingerie to them (Anonymous) . This report is to ascertain how or what services Queen Zaria will offer, how the brand can use Word of Mouth and move ahead spreading awareness, where digital methods of marketing will lack in such a sector and how using traditional methods of marketing this niche market can be utilized to its maximum. The brand is recently opening in the Melbourne and Auckland market and wants to study the marketing niche to be followed for this area. Services that should be offered by Queen Zaria brand Kamyas Queen Zaria line of breast cancer survivor womens innerwear is essentially comfortable and an elegant range of lingerie. All the pieces are made carefully with thorough research made by team. Neither the lingerie rubs with the scars, but beautifully hides them for a better presentation. The brand believes in empowering women to go beyond any obstacles in life and be the best at what they are good at (Abrahams, 2016). Here are some of the services outlined by the brand that they will offer:- a) Comfort beyond imagination b) Elegancy in style c) Reasonable but chic d) 24 by 7 support e) Quality products Marketing by Word of Mouth Steps taken by Queen Zaria to promote using Word of Mouth are worth mentioning. Such kind of marketing has today attracted a great deal of attention of the consumers (Trusov, 2009). When hundreds of people start talking about your product and service it transforms the fate of the firm. A small silly moment, a warm smile or a comfortable hand shake can even bring a smile in a woman who has just survived breast cancer. Such is the impact of the disease that it gives everyone a near death realization. Hence, the best way to spread awareness about the Queen Zaria lingerie line, Kamya chose Word of Mouth at the point of contact. For building it up she focused on the following areas:- Step 1 Find people The best way is to find people who have survived such cancer type and start placing benefits and features of the product in those communities. So, finding out bloggers, influencers, groups, survivor and people is the first step. Step 2 Discuss topics Start conversations about the disease in related forums and communities. Here one can place offers and advantageous about the product itself. Step 3 Medium Spread the message here that where one will find such products. You can use a bit of digital marketing, email marketing here to spread the news. Simple spreading coupons, handouts or brochures can further help spread the word. Step 4 Joining conversations This is the crucial part where you talk and interact and erase all doubts of the potential customer about the product. Step 5 Track It is important to measure everything people are saying. Based on these feedbacks products can be made better (Sernovitz, 20150. Digital Marketing Backfires A realization, that to spread news about a product like Queen Zaria range of lingerie for breast cancer survivors, digital medium will not help in all its sectors. For example, one very common way of digital marketing is social media. Well, we agree to that. But, thinking from the point of view of the very woman who has recently underwent a surgery showing herself out there in the world will be tormenting. So, one cannot expect a lot of response coming from social media. Another way of using digital marketing is to send push notifications to people having the mobile app for the product, if they have. Well, that would also backfire. People who are into marketing must never ignore the influence of their marketing on the customer's experience (Waxer, 2015) People want to forget unfortunate events like going through cancer treatment. Sending push notifications will be insensitive and a great reminder to them about their disease. No activity that can stir negative emotions in the mind of the cancer survivors must be used for marketing. Digital marketing methods like sharing personal life experiences and how one has been benefitted by the product will also not work out properly due to the sheer privacy of the matter. Sometimes when one expects customers to gain trust certain steps can accidentally raise distrust and discomfort (Cugelman, 2016) New out of the box marketing techniques Queen Zaria wants to make their presence strong in their recently opened outlets in Melbourne and Auckland. The best part about the brand is that it is catering to niche public and not to general one. Hence, one can think of some out of the box ideas. A very common method will be communicating and partnering with the hospitals and clinics where breast cancer surgery is being done. When a patient comes to the hospital with the hope of survival they are easy to go away with the surgery without second thoughts. As it is a matter of their own life. However, no one wants to be physically less than others. If the product is recommended by the hospital along with their treatment package then it gives genuinity, reliability and positivity to the patient. When she loses something she is given something in return. Hence, the brand must make sure the quality of product is 100% at par with the industry standards and then recommend it to the hospital. So, basically giving these cancer surviving women exactly what they need one can do marketing of the product inherently(McBride, 2015) One another way of marketing is traditional method like advertisements, web media or the print media. One can take part in events and forum meets spreading awareness of cancer. And then carefully placing the brand in the visibility of people who came in these events. Remember not everyone out there is willing to disclose that they have undergone a breast removal surgery due to cancer. It is indeed a fun but challenging work (Budge, 2016) Lingerie for women who has survived breast cancer can really act as a boost of confidence. Women always love to look beautiful no matter what happens. It is just the way they think and that can never be changed perhaps. No disease or sickness can bog down the spirit of a woman who wants to do something in her life. So, the best gift that can be given to her is beauty itself. These comfortable, cute and functional bras can lift up their spirits like never before (Wilbur,2015) References Komen, S. (2001), Young women breast cancer, Retrieved from https://ww5.komen.org/uploadedFiles/_Komen/Content/About_Breast_Cancer/Tools_and_Resources/Fact_Sheets_and_Breast_Self_Awareness_Cards/Young%20Women%20and%20Breast%20Cancer.pdf Anonymous, Working women and breast cancer, Retrieved from https://www.breastcancerfund.org/assets/pdfs/publications/working-women-and-breast-cancer.pdf Abrahams, M. (2016), This Designer Created a Lingerie Line and Community for Breast Cancer Survivors, Retrieved from https://observer.com/2016/04/this-designer-created-a-lingerie-line-and-community-for-breast-cancer-survivors/ Sernovitz, A. (2015), The Five Ts of word of mouth marketing, Retrieved from https://wordofmouthbook.com/download/five-ts.pdfTrusov, M. (2009), Effects of Word-of-Mouth Versus Traditional Marketing, Retrieved from https://bear.warrington.ufl.edu/weitz/mar7786/Articles/Trusov%20et%20al%202009%20social%20network.pdf Cugelman, B. (2016), Psychological backfiring. R https://www.dmnews.com/customer-experience/its-time-to-face-marketings-impact-on-customer-experience/article/435386/etrieved from https://www.alterspark.com/blog/psychological-backfiring-psychology-can-damage-websites-apps-digital-marketing Waxer, C. (2015), It's Time to Face Marketing's Impact on Customer Experience, Retrieved from https://www.dmnews.com/customer-experience/its-time-to-face-marketings-impact-on-customer-experience/article/435386/ Wilbur,H. (2015), Women who have undergone mastectomies deserve sexy bras, too, Retrieved from https://mashable.com/2015/10/17/post-mastectomy-bras/#BLryhPHsRkqj Budge,L. (2016), Breast cancer survivor designs own range of fashionable post-surgery bras, Retrieved from https://www.nottinghampost.com/breast-cancer-survivor-designs-range-fashionable/story-28954360-detail/story.html McBride, L. (2015). Shaping the future for breast cancer survivors, Retrieved from https://www.independent.ie/business/irish/shaping-the-future-for-breast-cancer-survivors-31118356.html

Orgs 2000 Term Notes Essay Example

Orgs 2000 Term Notes Essay WEEK 1 The organization has set of features shared by modern large scale organizations called bureaucracy (Max Weber note, very strategic design-y) o Features include: 0 1 . Clearly delineated positions and Jobs with required qualifications 0 2. Formal hierarchy of positions line of authority setting out power/limitations (chain of command) 0 3. Formal rules and standard operating procedures 0 4. Training, career paths, reward systems (aka advancement) Macro/Micro analysis o Macro organization and external organizational environment o Micro groups eams and interpersonal relations o Organizations are complex systems and what happens on one level affects another 0 Unanticipated consequences of changes! 3 lenses o Strategic design 0 View of the organization: input-throughput-output system 0 Key concepts: activities, interdependence, resources (esp. nformation) 0 Key processes: grouping, linking, and aligning 0 View of the environment: resource base (source of inputs), competitive market 0 Role of the leader: organizational architect, strategist 0 Stimuli for change: lack of internal alignment, lack of fit between organization environment Obstacles to change: inadequate information (they dont get it), inadequate analysis (the case isnt convincing) o Political system 0 View of the organization: an arena for conflict 0 Key concepts: power influence, interests 0 Key processes: conflict, negotiation, coalition building, networking 0 View of the environment: external stakeholders 0 Role of the leader: forging coalitions, identifying and leveraging interests, negotiating 0 Stimuli for change: shifts in dominant coalition, in power of stakeholders 0 Obstacles to change: entrenched interests (they wont buy in because hey stand to lose) o Cultural perspective 0 View of the organization: a social construct what we think it is 0 Key concepts: identity, symbols, values, basic assumptions 0 Key processes: meaning and interpretation, legitimating 0 View of environment: social and cultural network 0 Role of the leader: articulating vision, symbolizing the culture, understanding and leveraging the culture 0 Stimuli for change: challenges to basic assumptions, contending interpretations Impediments to change: dominant culture, established mindsets (they cant see it) Levels of analysis o Individual o Group o Organization Applications o Teams o Gender and Diversity Ince ntives and Motivation Change and CSR WEEK 2 STRATEGIC DESIGN Strategic design systems deliberately constructed to achieve certain strategic goals o Efficiency (accomplishing strategic goals with least resources)+ effectiveness (goals accomplished to standards) emphasized o Assumption: organization has a strategy for creating value (value proposition/ distinctive competitive advantage) establishes what activities will lead to success o Key strategic question: which activities should be inside the boundaries of the organization and which outside? We will write a custom essay sample on Orgs 2000 Term Notes specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Orgs 2000 Term Notes specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Orgs 2000 Term Notes specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Key elements o Information processing and enhancing system o Task basic element smallest unit of activities needed to be done to achieve overall strategic goals 0 Vary in complexity, routinization and interdependence o Task interdependence 0 Sequential interdependence one task completed and then handed off to next stage 0 Harder to manage than pooled, easier than reciprocal 0 Pooled interdependence tasks undertaken at same time and tlnal result put together 0 Easiest to manage 0 Reciprocal interdependence tasks conducted in repeated interaction with each other 0 Hardest to manage Organizational design choices begin with strategic grouping differentiation of clusters of activities, positions, and individuals into work units o Then they must go through linking ensure that resources and information flows efficiently and effectively between activities/groups o Lastly must use alignment mechanisms (incentive systems, information systems, etc. to ensure people have the resources AND incentives to carry out tasks assigned to them Strategic grouping gathering tasks, functions, disciplines and separating from others o Assumption: coordination and communication are easier within unit han across units o Basic criteria 0 Activity (function) 0 Product/technology (business division/unit) 0 Market/customer (geography/customer segment) o Grouping by expertise/function bringing together individuals who share similar functions, disciplines, skills, and work processes Three strengths 0 1. Development of deep functional expertise and a high degree of specialization 2. Economies of Scope easy to transfer resources across activities within functions 0 3. Allows for creations of separate alignment systems each tailored to every functions needs/strengths Four weaknesses 1 . Backward flows of information can be difficult due to sequential interdependence between functions (e. g. from marketing to eng) -> therefore not responsive to changes in consumers 0 2. As specialization increases, individuals develop narrower perspectives 0 3. Difficult to assess costs 0 4. Tendency to expand levels of management over time this can inhibit efficient and effective info flows 0 Frequently adopted by new businesses maintained over time by organizations that have a single major business or share similar technologies across similar markets Grouping by Output/Product organizes on basis of service/product rovided Two strengths 0 1 . Transparency of performance costs/profits are clear of each function (business) 0 2. Clear strategic focus each business division head is responsible for profitability/growth of a complete chain 0 Four weaknesses 0 1 . Difficulty of sharing resources lead to duplication of activities across business units 0 2. New business creation difficult business units focus on expanding their own business instead of finding new opportunities OR competing across units 0 3. Functional specialists are spread can lose touch with innovation in own fields 0 4. Distributing activities across different units can lead to missed learning opportunities in core functions 0 Structure associated with strategies that emphasize efficiency, where info on cost/ profitability is crucial Grouping by Market gathers together people who perform different activities/tasks and produce different outputs but serve same customers/market 0 1 . Capacity for deep customer knowledge and close relationships 0 2. Tailor products/services to different needs 0 Three weaknesses 0 1. Duplication of activities/resources 0 2. Erosion of deep technical expertise 0 3. Missed opportunities for synergies and learning 0 For strategies that are customer-focused (customers with different needs and tastes). Often in service industries Matrix organization picks two strategic grouping dimensions and gives them equal weight in org structure each manager of each operating unit reports to two bosses one for each dimension ren balancing two equally important grouping dimensions 0 Four weaknesses from complexity 0 1. Confusion 0 2. Higher costs 0 3. Delays in decision making 0 3. Heightened potential for conflict Front/back structure divided into two parts. Front end faces customer and organized by market developing and producing products. Back end is organized by product business units that include technology dev, production, logistics Two Strengths 1 . Close integration of tech development and production (back end) 2. Building deep customer knowledge and close relationships (front end) Three weaknesses 1 . Fragmentation of technical expertise (back end) 2. Poor integration between market needs and tech development 3. Ensuring adequate integration/synergy between the front and back ends can be difficult o Modular/Network structures self organizing network. The subunits come together and cooperate to deliver a specific product or service. New development. Not much info in reading o Line activities in the direct chain providing products/ services to customer o Staff support activities (so finance, legal, HR, PR, IT) Linking designing structures and processes to connect and coordinate organizational units and subunits whose tasks are interdependent but have been separated by strategic grouping decisions o Intensity of linking mechanisms is influenced by level of interdependence (pooled, sequential, reciprocal the task interdependence earlier) Dotted line relationships lower ranking person is formally responsible for supplying all relevant information to higher ranked person but that they have no formal authority over them beyond the information flow (easy fix for lack of horizontal information flow) o Liaison roles assigning responsibility for coordination across groups to individuals 0 These people are conduits for info and expertise 0 Primarily information-focused role 0 Not a full-time responsibility but combined with other act ivities o Integrator roles coordinate activities and decision processes 0 More of a general management role Have carrots and stic ks to help their role o Permanent cross-unit groups formal mandate for representatives of different task/work groups to pool expertise and coordinate efforts to a certain product/client/ market/problem. Often combined with other activities (not full-time assignment) o Temporary cross-unit groups like permanent groups, but project is the grouping dimension. Disband after the project. Heads of project teams play an integrator role o IT Systems enhance support for linking and coordinating mechanisms and even can be seen as own linking mechanisms Co-location putting people and subunits that need to exchange information in the same location o Challenge in designing linking mechanisms determining which add value and which do not Alignment ensuring the units and individuals assigned certain tasks and activities by grouping and linking have the resources and motivation to carry them out A common failure of organizational redesign efforts is a lack of organizational congruence misaligned supporting systems and processes o Performance measurement systems system to indicate whether or not a design is effective based on its performance. Need to be designed so that they do not pull groups in incompatible directions that undercut linking o Rewards and incentives useful tool for changing behaviour. 0 Criteria for general principles: 0 Incentives should link performance to pay and directly link performance to specific standards and objectives 0 Rewards should relate directly to the nature of performance required at each level of the organization. Rewards should be directly linked to objectives that are within the groups or individuals power to control 0 Incentive plans should match measurement periods for rewards to relevant erformance plans 0 One view individuals oriented to material rewards 0 Prone to free ride off others can be unproductive without negative sanctions 0 Other view most individuals want to do a good Job 0 Main challenge is to design reward system that doesnt misalign rewards with requirements of orgs strategic intent perverse incentives o Resource allocation assessing adequacy of resource to carry out assigned tasks very difficult to implement o HR Development -Allocating resources of people as well as developing (training) and creating them (hiring) Strategic organizational design process Disruption of flow of business re design efforts take up time and attention of managers and tie up organizational resources 0 Information is not processed adequately employees do not recognize the value of different kinds of info, how to interpret it, how to add value, or how to pass it on o Risk to LT relationships with customers/suppliers they do not know who to talk to in the organization because of changing positions o Stress loss ot continui ty, departure ot key people = damages core competencies ot company. People worry about Job loss o Good design process (Nadler/Tushman) 0 1. Those that emerge from consideration of widest possible range 0 2. Design process involves people who understand the organization 0 3. Developed with implementation in mind 0 4. Making people responsible for making the change work feel as if were part of shaping the change o Stimulus for change 0 Response to growth more products, broader range of customers, etc. 0 Internal problems lack of coordination, excessive conflict, unclear roles, poor work flows, etc. Environmental changes (most frequent) from external business environment Organization seen as throughout-put takes inputs from environment, adds value hrough internal processes, and distributes to users outside the organization 0 Input- set environment 0 Output-set market 0 Shifts in the environment can change the design organization must fit the environmental pressures Understanding an organization 0 1. Know its strategy what is the organization trying to accomplish? How does it differentiate itself? What does it do better than others? 0 2. Map its design 0 What is the grouping structure? 0 How are the units created by the structure linked? 0 Are the basic systems aligned with each other? Do they positively reinforce each other? Does the organization design fit the demands of its environment and of its strategy? Strategic organizational design process 0 1. Generate design criteria 0 2. Generate grouping alternatives 0 3. Evaluate grouping alternati ves 0 4. Identify coordination requirements 0 5. Generate structural linking mechanisms 0 6. Evaluate structural linking mechanisms 0 7. Conduct impact analysis 0 8. Refine and eliminate designs 0 9. Identify issues for operational design and alignment 0 10. Identify issues for implementation Political system sees organization as a social system constructed as an arena for ompetition and conflict among individuals, groups, and other organizations whose interests and goals differ o Roots of conflict lie in different interests, disagreements requiring action, including negotiation, coalition building, exercise of power and influence o Asks Whos defining the problem? What gives them the power to define it? Whos advocating my solution and why? How can I get an outcome that serves the interests of me and my group? o Decisions must be political have to have buy in of those with power to implement/block them Interests what people want and whats at stake for hem o Assumption: people act rationally to serve their own interests (economic man) o Collective interests those shared by others belonging to same group o Groups: 0 Formal structure 0 Demographic groups 0 Division of labour 0 Location 0 Professional/occupational category o Stakeholder perspective identifies groups that have a share stake (i. e. set of collective interests) 0 1 . Analyzing what interests are and what priority they have for individuals and collective actors 0 Multiple interests at same time LT/ST, competing, autonomy/ cooperation 0 Collectives also have multiple interests Therefore, the way decisions are made, they depend mostly on how key decision makers see and assign weight to their interests 0 These interests are also dynamic they change 0 Can be latent do not realize they exist until an event happens 0 To carry out an action, one must understand what interests will be affected by it Power ability to affect behaviour of other people 0 1 . Influence someone does not have formal authority but has ability to persuade others. Legitimate 0 2. Authority legitimate and decreed upon by organizational hierarchy/formal positions 0 3. Coercion domination not considered very legitimate. Breeds resentment. Basically punishing someone o Sources of power: 0 Personal characteristics charisma gift of grace. Emotional connection between leader and followers. Unstable, requires constant proofs, difficult to transfer 0 Energy 0 Focus 0 Sensitivity to others and ability to understand how they see interests 0 Flexibility 0 Ability to tolerate conflict 0 Submerging ones ego and getting along 0 Willingness to engage in conflict to further ones actions is a source of power Scarce or valued expertise 0 Past performance/track record People believe can cultivate future relationships with high fliers 0 Formal position 0 Provides guide to resource allocation, info flows, evaluation of employee performance, task assignments, conflict resolution 0 Proximity of subunit to head of organization greater the power 0 Informal network position 0 Size of network and position in network is crucial 0 Centrality how many links you are between powerful individuals within a network 0 Network clusters are better and more efficient than redundant interconnected, tightly knit networks 0 Network position is a great source of influence for 2 reasons 0 1. Info advanta ge in can confer 0 2. Potential for coalitions 0 Holes in an organizational network where there is no direct link between subunits that could benefit from being linked structural holes o Someone who bridges these wholes has power because he has disproportionate say since he has contact with both 0 Many social networks: task-related networks, friendship networks, advice networks o How to identify where power resides in an organization: 0 Reputation ask people who has power in the org 0 Representational indicators which groups interests are over repped Observation of consequences which groups benefit most from resource allocation 0 Symbols of power o Sources of power: Personal characteristics, scare valued expertise, track record/ contribution to org. performance, formal position in org. hierarchy, informal network position Using political lens to take action: 0 1. Map interests and power 0 1 . Supporters whose cooperation do you need 0 2. Blockers whose opposition could hold you up 0 3. Potential stakeholders who will be affected 0 4. Existing coalitions who are the friends/allies of potential supports/blockers and what are their collective interests This provides guidance on a) how to convince key stakeholders that your initiative serves them, and b) how to tailor your initiative so that incorporates key stakeholders 0 2. Getting buy-in getting people to commit to action 0 Escalation of commitment people are more likely to commit to something that they have already invested resources into 0 Publically made less likely to back in 0 More resources = more commitment 0 Giving stakeholders chance to provide feedback they have some effect on the group 0 Risk: having potential supporter back out 0 3. Finding allies building coalition illusion of influence feeling that Set of allies who act together to support certain policies/activities 0 Long-term can be a general coalition to provide reciprocal support for each others interests 0 Dominant coalition upper management acting together in their interests 0 Idea of reciprocity mostly 4. Building a network 0 Built on reciprocity (l do for you, you do for me), and trust. Have values, i. e. urrencies: 0 Rewards-related 0 Task-related 0 Relationship-related 0 Status-related 0 Key to establish trust to overcome initial barrier and begin with reciprocity Mainta ining relationships are a crucial time sink may take up to 80% of managers ime 0 Choose type of network to maintain 5. Building negotiation skills WEEK 4 CULTURAL PERSPECTIVE Cultural perspective focuses on social and personal identities carried by people. Cultural understandings are collectively shaped and rooted in the past o Limitations of managers, structural authority, influence, and rationality best describe human behaviour o Emphasis that people must learn these things to be fully functioning members of org Schiens model of culture: o Pyramid going from top to bottom: 0 1 . Artifacts/behaviours (symbols) what you observe 0 2. Espoused values what you are told (normative)

If it was me, Mr. President, I’d Get a Grammar Lesson.

If it was me, Mr. President, I’d Get a Grammar Lesson. I have been thinking for some time that I would like to write a blog on the subjunctive.   One of my blog followers, an astute man named Gabe, was kind enough to give me fodder for bringing this topic to the top of my list. For the second time in The Essay Expert’s blogging history, I turn to President Obama’s grammar bloopers.   The first was his incorrect use of â€Å"tenant† when he meant â€Å"tenet† in his speech following the Tucson shootings (The President Makes Grammatical Errors Too!). This week I’m pointing to Obama’s statement about the texting transgressions of Congressman Weiner. Obamas Grammatical Error Said the President, according to many news sources, â€Å"If it was me, I’d resign.† I won’t spend a lot of time explaining that a more proper structure of this sentence would have been, â€Å"If it were me, I’d resign.†Ã‚   Put simply, this is a conditional statement, speaking about an event that is not sure to happen and that did not definitively happen.   Any time you see the word â€Å"if† in a sentence, watch out for the subjunctive.   The correct verb form is most likely â€Å"were.† A good explanation of the subjunctive can be found on EnglishClub.com. I also won’t spend a lot of time harping on the fact that the President used the incorrect form of the pronoun â€Å"me.† The truly correct phrasing would have been, â€Å"If it were I, I would resign.† Note that â€Å"I† is a subject pronoun.   But who really talks like that? Meet The Press:   To Quote or Not to Quote? What interests me most is the way the press handled the situation.   You might remember that when the President said â€Å"tenant† instead of â€Å"tenet† in his Tucson shooting speech, the transcription of his speech corrected his error.   In the Weiner situation the press went to bat for Obama again but not universally.   Ive created a snapshot of press coverage of the issue below. [Challenge to reader:   How many double entendres can you find in the body of this article? If you find one, report it in the comments!] The New York Times Michael Barbaro of The New York Times covered up (or worked around) the President’s grammatical errors as follows in his article, Obama Suggests Weiner Should Resign: President Obama told NBC News that if he were in Representative Anthony D. Weiner’s position, â€Å"I would resign,† according to a senior network executive. Fox In contrast, Fox quoted Obama word for word in their article, Obama Says He Would Resign in Weiners Position: I can tell you that if it was me, I would resign, Obama told Ann Curry in an interview scheduled to air Tuesday on NBCs Today. How many times do you think that one got tweeted? Youtube/Hollyscoop.com Hollyscoop.com, in the midst of making references to porn star names, fixed the subjunctive issue on its youtube video report, but did not touch the improper pronoun: Now the President is saying, â€Å"I can tell you that if it were me I’d resign†¦Ã¢â‚¬  Maybe these folks need a grammar lesson too. Pundit Press Pundit Press left the error waving in the wind, both in the title and body of its article: Title: PRESIDENT OBAMA: If it was me, I would resign. Body: Obama did not call for the resignation of Anthony Weiner, but did say,  I can tell you that if it was me, I would resign. CNN Finally, CNN’s article by Ashley Killough maintains picture perfect grammatical integrity in its headline, Obama On Weiner:   ‘I Would Resign’, but exposes Obama’s actual wording in the text: (CNN) President Barack Obama told NBCs Ann Curry in an interview to air on Tuesdays Today, that if he were in Rep. Anthony Weiners shoes, he would leave Congress. I can tell you that if it was me, I would resign, Obama said. Grammatically correct or not, Obama’s opinion surely had an impact.   Weiner has stepped down, probably due to the uncovering of his lies more than anything else. If you were a reporter, how would you have handled Obama’s grammatical error?   And why did Clinton survive his sex scandal, whereas Weiner was trampled?   The Christian Science Monitor has shed some light on this question in its article, Why Democrats turned on Anthony Weiner, but not Bill Clinton. I suppose we can all be comforted that no one (even The Essay Expert) will push for politicians to step down due to grammatical transgressions. Category:Grammar Writing TipsBy Brenda BernsteinJune 20, 2011 7 Comments Penelope J. says: June 22, 2011 at 3:05 pm Agree with the above comments. Also, Obamas use of the English language is generally correct except for the occasional slip such as this one unlike his predecessor, famous for his grammatical bloopers. For me, its a big relief to have a president who can speak and pronounce (think nucular) English correctly even though Obamas dependence on the er is annoying. Log in to Reply The Essay Expert says: June 22, 2011 at 6:25 pm Penelope, I couldnt agree more! Log in to Reply The Essay Expert says: June 22, 2011 at 6:23 pm Thanks for your insight Eric. I wonder if Were it me or Were I to would sound stilted. I approve of grammatical errors when necessary to sound conversational. Even If it were I would have sounded a bit high and mighty. Log in to Reply The Essay Expert says: June 22, 2011 at 6:24 pm Rita, I agree completely! And it scares me how many educated people do not know the rules of how to start a sentence with a pronoun or pronouns. I do my best to educate when I can! Log in to Reply The Essay Expert says: June 22, 2011 at 6:25 pm The Wizard of Oz the answer to all our grammatical troubles!! Love it. Log in to Reply Jarom says: June 23, 2011 at 11:05 am That was an enjoyable post Brenda. 🙂 Log in to Reply The Essay Expert says: June 23, 2011 at 11:32 am Thanks Jarom! Log in to Reply

Media Ethic personal statement Essay Example | Topics and Well Written Essays - 500 words

Media Ethic personal statement - Essay Example ay I decide to report events can either create peace or chaos in a certain situation and therefore, I must constantly adhere to the highest principles of media ethics as I go about completing my tasks on the job. I was amazed to learn that as a media practitioner, I would oftentimes find myself at the crossroads of having to deal with news manipulation versus reporting the truth, or having to choose between public interest and the right of a person to privacy, and most specially, I found myself highly concerned by the fact that the interests of the media when it comes to reporting and informing the public may oftentimes find roadblocks in terms of our national laws. As a journalist, I would definitely have my work cut out for me in the future. But, if I had chosen to take the path of entertainment media instead, I would find myself having to deal with the ethics of censorship and the right of people to choose. There is also the problem posed by conflict of interest regarding product placement in shows that I might become involved with. Not to mention having to deal with the constant stereotyping in Hollywood that often leads to the presentation of taboo topics that most audience members and censors may deem unethical. However, since i trained for the job, I will know exactly how to strike a very delicate balance among all the factors involved. It wont be easy but, thanks to my ethics classes, I will know exactly how to handle the situation should it arise. Having been educated by our classes in the various types of ethics involved in media relations, I have come to realize that ethics as a moral philosophy is something that I shall have to deal with on a daily basis in my line of work because I will be constantly defending and recommending concepts of right and wrong to various people whom I work with very closely. That is because I now understand that every action I choose to take will result in certain positive or negative consequences for other people.